How to Create Engaging Blogs in Confluence

What are these Confluence Blogs about? And what’s the difference between pages? In this article, we’ll tell you and show you how to create the best blogs.

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When it comes to Confluence, most users immediately think of pages—they’re the foundation of knowledge sharing, the go-to space for project management, documentation, and team processes.

But what about blogs?

Unlike traditional blogs often used for personal journaling or marketing, Confluence blogs are tailored for team collaboration. Their purpose is to streamline communication and ensure teams stay aligned and engaged.

How Do Blogs Work in Confluence?

Confluence blogs function as a space-specific resource, organized chronologically rather than hierarchically. This setup makes them ideal for sharing timely updates, announcements, and point-in-time information that doesn’t require frequent updates.

Blogs are easily accessible from the sidebar of a Confluence space—if enabled by your Space Admin—and they use the same powerful editor as Confluence pages. You can format text, embed images, and even enhance posts with macros like charts, timelines, or widgets. This flexibility allows blogs to adapt to a variety of team needs.

Confluence Page vs. Blog: What’s the Difference?

While blogs and pages share similarities, such as macro support, they serve distinct purposes in Confluence:

• Hierarchy: Pages are arranged in a tree structure, supporting parent-child relationships. Blogs, however, are standalone entries organized by date.

• Templates: While pages can leverage templates to maintain consistent formatting, blogs are created from scratch (though you can reuse formatting by copying existing posts).

• Chronological Display: Blogs are sorted by publish date, making them perfect for capturing updates over time, such as project milestones or event recaps.

• Space-Specific: Both pages and blogs live within specific spaces, but blogs may be disabled by your admin.

When to Use a Confluence Blog Instead of a Page

Choosing between a Confluence blog and a page depends on your content’s purpose. Use a blog when:

• Sharing timely updates, like company news or team accomplishments.

• Capturing recurring summaries, such as weekly updates or project retrospectives.

• Documenting single-point insights, such as event takeaways or lessons learned.

On the other hand, use a page for evergreen content, like policies, guides, or long-term project documentation.

How to Create a Confluence Blog

1. Navigate to the space where you want to create your blog post.

2. Look for the Blog section in the left sidebar. If you don’t see it, check with your Space Admin to ensure blogs are enabled.

3. Click the + icon next to the Blog section or select Create in the top navigation bar.

4. Select Blog Post from the dropdown options.

5. Give your post a title that captures the essence of your message.

Use Confluence’s editor to format your blog and add content as headings, images, bullet points, or tables.

When done with editing, click Publish to make your blog visible to your team. Before finalizing, you can choose whether to publish it immediately or schedule it for a later time by selecting the appropriate option in the Publish as dropdown. Additionally, you can add a version comment to highlight what’s new or changed, helping your team stay informed. Once published, your blog post will appear in the Blog section, organized by the publication date.

How to Convert a Confluence Page to a Blog

If you’ve already created content as a page but realize it would work better as a blog—perhaps because it contains timely updates, event-specific information, or recurring summaries—Confluence makes it easy to convert.

1. Navigate to the page you want to convert and enter edit mode.

2. In the top-right corner of the editor, locate the Update button. Click the small arrow next to it to open the dropdown menu.

3. From the dropdown menu, choose Update as blog.

4. Click Update to complete the process → Your page will now be live in the blog section of your space, retaining all comments, likes, and formatting.

Best Practices for Formatting Confluence Blogs

Creating an engaging and readable Confluence blog requires more than just great content. Thoughtful formatting and design can make your post visually appealing and easier to consume. Here’s how to ensure your blogs grab attention and keep readers engaged:

• Craft Standout Titles: Use bold, descriptive titles to grab attention and guide your readers.

• Apply Background Colors: Highlight specific sections in Confluence with subtle background colors to add visual appeal and clarity.

• Embed Visuals: Include images, icons and emojis, charts, or videos to break up text and make your content more engaging.

• Status Tags: Label updates as “In Progress” or “Complete.”

• Maintain Consistency: Develop a formatting style for recurring blog posts, such as weekly updates or retrospectives.

Level Up with Confluence Apps

While Confluence blogs offer powerful tools out of the box, you can elevate your blog design and functionality even further with apps from the Atlassian Marketplace. Two standout options to consider are Aura Content Formatting Macros and Karma, both designed to help you create visually stunning, user-friendly content.

Aura: Transform Your Blog Design

Aura is a top-rated content formatting app for Confluence, perfect for giving your blogs a polished, professional look. With its suite of macros, you can enhance every aspect of your blog:

• Dividers: Break up content elegantly with stylish dividers and collapsible sections for better readability.

 

• Dynamic Status: Visually highlight current statuses for projects and milestones.

 

• Dynamic Cards: Use cards to showcase key points, announcements, or summaries in an engaging and visually appealing format.

And many more!

With Aura, your Confluence blogs can go from basic to brilliant in minutes, making your updates stand out and leaving a lasting impression on your team.

Karma: Free and Intuitive Blog Design

If you’re looking for a zero-cost solution to improve your Confluence blogs, Karma is an excellent choice. Karma is a free WYSIWYG page builder that simplifies blog creation with a drag-and-drop editor and hundreds of pre-designed templates.

• Easy Customization: Drag and drop elements like images, buttons, and headings into your blog without any technical expertise.

 

• Ready-to-Use Templates: Choose from a library of layouts to create professional-looking content in minutes.

 

• Effortless Formatting: Add sections, icons, and other design elements that make your blog visually appealing and easy to read.

 

 

Karma is ideal for teams who want to enhance their blog design without spending additional resources on learning complex tools.

 

 

The Power of Confluence Blogs

Confluence blogs are an underrated but invaluable tool for sharing updates, fostering collaboration, and documenting key moments. Unlike traditional pages, their chronological format is perfect for timely communications like project updates, event recaps, or team announcements.

By enhancing your blogs with visuals, thoughtful design, and powerful apps like Aura and Karma, you create content that not only informs but also resonates.

Book a free demo of these apps now!

 

 

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